PROCTER & GAMBLE PLANS TO MAGNIFY POP DISPLAYS

CHICAGO -- Procter & Gamble Co., Cincinnati, will be increasing its point-of-purchase displays to support its brands in the supermarket, according to William Smith, merchandising manager. Along with funding lower list prices, he said cost savings from P&G's value-pricing strategy will be used to build brand franchises with emphasis on product development, advertising and winning at point of sale."Display

CHICAGO -- Procter & Gamble Co., Cincinnati, will be increasing its point-of-purchase displays to support its brands in the supermarket, according to William Smith, merchandising manager. Along with funding lower list prices, he said cost savings from P&G's value-pricing strategy will be used to build brand franchises with emphasis on product development, advertising and winning at point of sale.

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