PRODUCTS & PROMOTIONS: PAJAMA PARTY...KIDS COMIC COLLECTION...MAKING TRACKS

PAJAMA PARTY-- Procter & Gamble is bringing clean to new heights with the launch of Tide with a touch of Downy, a detergent with softener added. The launch will be supported by an extensive campaign, which will include national advertising in print and on television, in-store programs, product sampling, an Internet presence, consumer promotions and strategic partnerships. Advertising began in August.

PAJAMA PARTY

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