oom! here has joined with Raven, star of the Disney Channel series "That's So Raven," and Disney Consumer Products, Burbank, Calif., to create a fragrance for the show's age 6 to 14 demographic. Raven, or Raven-Symone, began her career as Cliff Huxtable's 3-year-old granddaughter on "The Cosby Show," and is now a household name among young girls, according to a company statement. "Girls adore Raven and identify with her flare for fashion and energetic attitude," said Sheila Ullery, category director, health and beauty, Disney Consumer Products. The "That's So Raven" bouquet is made of vanilla bean, white lily and lemon zest, mixed with musk. The line includes cologne sprays and a fragrance shimmer stick will retail between $7.50 and $12.
DEW THE XBOX
REDMOND, Wash. -- Microsoft Corp. here and Pepsi-Cola North America, Purchase, N.Y., are joining for a pre-release cross promotion of the upcoming new video game platform, the Xbox 360. Beginning Aug. 28, representatives of Pepsi's Mountain Dew and Microsoft's Xbox will select a winner of an Xbox 360 console every 10 minutes, 24 hours a day, seven days a week, for nine consecutive weeks. To play, consumers will collect codes found under the Mountain Dew caps and other participating Pepsi products, and enter the codes in a personal online account. Participants will be able to choose which 10-minute drawing to enter, and can spread codes across different drawings, or stockpile codes and put them all toward one drawing. Codes entered will automatically earn the participants points toward obtaining merchandise.
NO NONSENSE COMICS
GREENSBORO, N.C. -- No nonsense is joining with the charitable organization Comic Relief for a combination of sales promotions, events and online initiatives geared to raise funds for and increase awareness of homelessness in America. "Comic Relief is an organization passionately committed to relief for the poor and distressed, and we are excited to be doing our part to support their efforts," said Julia Townsend, executive vice president and general manager, Kayser-Roth, here, which owns the No nonsense brand of legwear and intimate apparel. As part of the effort, No nonsense is now running a sales promotion with co-branded displays that read, "Help Us Help the Homeless," and offering $1-off coupons for specially marked packages.