QUALITY ASSURANCE

NEW YORK -- The tender life span of fresh-cut produce has made the private labeling of such items a tender issue. Industry insiders have called it a fantastic opportunity to reinforce the quality of a store brand, but also concede it could be a quick road to failure if quality and consistency are not meticulously monitored and scrutinized.Nonetheless, private labels are slowly emerging in this category.

NEW YORK -- The tender life span of fresh-cut produce has made the private labeling of such items a tender issue. Industry insiders have called it a fantastic opportunity to reinforce the quality of a store brand, but also concede it could be a quick road to failure if quality and consistency are not meticulously monitored and scrutinized.

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TAGS: Supervalu