RANDALLS USES FULL-PAGE AD TO PROMOTE ITS JUICE PRICES

HOUSTON -- Randalls Food Markets here recently tried to reel in some new shoppers with a full-page ad that called attention to its new, lower juice prices.Mike Perry, a category manager at Randalls, told SN the ad was used to reflect Randalls new everyday-low-pricing policy."We actually went in and lowered thousands of retails throughout the store. The juice section happened to be one where our consumer

HOUSTON -- Randalls Food Markets here recently tried to reel in some new shoppers with a full-page ad that called attention to its new, lower juice prices.

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