Retailers Explore Texting as Mobile Marketing Tool

Last Wednesday, loyalty shoppers at Ring Bros. Marketplace, a store in South Dennis, Mass., received a text message on their cell phones offering a 10% discount on gift baskets for the holidays if they made their purchase that day via phone, Internet or in the store. In Indianapolis, a few thousand Meijer shoppers have saved some money by receiving text messages from Meijer alerting them whenever

Last Wednesday, loyalty shoppers at Ring Bros. Marketplace, a store in South Dennis, Mass., received a text message on their cell phones offering a 10% discount on gift baskets for the holidays if they made their purchase that day via phone, Internet or in the store.

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