RETAILERS NEED TO CHANT NEW PRIVATE-LABEL MANTRA

Promotion, promotion, promotion. That should have been the mantra of those in charge of the precious supermarket real estate within the center aisles as they gathered this past weekend for the annual Private Label Manufacturers Association trade show in Chicago. Even if a retailer has a good quality, multi-tiered, private-label portfolio, how will it ever be "discovered" by shoppers if a solid promotional

Promotion, promotion, promotion. That should have been the mantra of those in charge of the precious supermarket real estate within the center aisles as they gathered this past weekend for the annual Private Label Manufacturers Association trade show in Chicago. Even if a retailer has a good quality, multi-tiered, private-label portfolio, how will it ever be "discovered" by shoppers if a solid promotional campaign is not enforced?

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