RETAILERS PUT 'WOW' FACTOR TO WORK

COLORADO SPRINGS, Colo. -- Customer-driven merchandising programs are quickly becoming standard for progressive retailers looking to capture and keep customers, operators said at the Multi-Channel Strategies for Merchandising, Sales and Marketing Conference, sponsored by the Grocery Manufacturers of America.At Ahold stores, Roger Davidson, senior vice president of nonperishables and corporate brands,

COLORADO SPRINGS, Colo. -- Customer-driven merchandising programs are quickly becoming standard for progressive retailers looking to capture and keep customers, operators said at the Multi-Channel Strategies for Merchandising, Sales and Marketing Conference, sponsored by the Grocery Manufacturers of America.

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