SAFEWAY SET TO PUT LABEL ON MAGAZINE 'FRESH IDEAS'

OAKLAND, Calif. -- This fall Safeway will introduce "Fresh Ideas," a for-sale-at-checkout magazine with exclusive editorial about the chain and the products sold in its stores.Distribution of the magazine will be throughout all 840 Safeway units."This is a magazine of substance that will only be available at our stores. We think this exclusivity is very important," said Debra Lambert, Safeway's corporate

OAKLAND, Calif. -- This fall Safeway will introduce "Fresh Ideas," a for-sale-at-checkout magazine with exclusive editorial about the chain and the products sold in its stores.

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