SAFEWAY'S PARTNERS PLEASED WITH GIFT-CARD TEST

PLEASANTON, Calif. -- Retail partners of Safeway here that are offering gift-certificate cards through the company's supermarkets said they are encouraged by results from the holidays.Safeway in October began merchandising gift cards from Nordstrom, Pier1 Imports, Wherehouse Music, Borders, Blockbuster and K-B Toys in most of its 1,500 stores in the United States.The program was put together by a

PLEASANTON, Calif. -- Retail partners of Safeway here that are offering gift-certificate cards through the company's supermarkets said they are encouraged by results from the holidays.

Register to view the full article