SAMPLE THIS!

Retailers have always merchandised their premium store brands alongside well-known and popular national brands. Private label provides better margins, helps create a unique shopping experience and prevents erosion to alternative trade classes.Building on this track record, supermarkets are now sampling their store brands more than ever before, according to retailers and in-store marketing experts.

Retailers have always merchandised their premium store brands alongside well-known and popular national brands. Private label provides better margins, helps create a unique shopping experience and prevents erosion to alternative trade classes.

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