SEEKING MORE THAN REFRESHMENT

CHICAGO -- Functional beverages -- drinks that contain an added boost of ingredients to enhance physical or mental function or add vitamins or nutrients -- are drawing the interest of younger consumers (57%), those aged 18 to 24, who are willing to experiment with new products and seek greater convenience inherent with single-serve beverages, according to a new study by Mintel, based here, on the

CHICAGO -- Functional beverages -- drinks that contain an added boost of ingredients to enhance physical or mental function or add vitamins or nutrients -- are drawing the interest of younger consumers (57%), those aged 18 to 24, who are willing to experiment with new products and seek greater convenience inherent with single-serve beverages, according to a new study by Mintel, based here, on the evolving category.

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