SELL-THROUGH FOR RENTAL

Sell-through priced titles have become the key to the rental market, according to distributors.programs, "The answer to all this nonsense is sell-through," said John Fincher, national account sales, Baker & Taylor, Morton Grove, Ill. "It's been sell-through. It continues to be sell-through. It's the only logical thing," he said."There's not a better opportunity than 'Lost in Space,' 'Godzilla,' 'Hope

Sell-through priced titles have become the key to the rental market, according to distributors.

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