SHELF CHALLENGES YIELD NEW STRATEGIES

SAN ANTONIO -- With competition for shelf space at an all time high, smaller brand marketers are devising alternative strategies to get their products accepted by retailers.Meeting that challenge spawns creative ways to go to market, as was evident at the National Food Distributor Association's Mid-Winter Table Top Show here.Gilway Co., Paramus, N.J., a small importer, is introducing small packages

SAN ANTONIO -- With competition for shelf space at an all time high, smaller brand marketers are devising alternative strategies to get their products accepted by retailers.

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