SMITH'S TESTS AIR MILES FOR LOYALTY CARD PROGRAM

SALT LAKE CITY -- Following the lead of Ralphs, another Kroger division, Smith's Food & Drug here began testing airline miles as a tie-in offer with its loyalty card program this month.Smith's is testing a program from WebMiles Corp., Sandy, Utah, in 18 Las Vegas-area stores.WebMiles rewards shoppers with miles for using Smith's Fresh Values card. This test follows the successful test of the program

SALT LAKE CITY -- Following the lead of Ralphs, another Kroger division, Smith's Food & Drug here began testing airline miles as a tie-in offer with its loyalty card program this month.

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TAGS: Kroger