STUDY: USING DATA IS THE KEY TO PRODUCE CATEGORY MANAGEMENT

NEWARK, Del. -- Just the facts, ma'am.That's what retailers are going to need, if they hope to propel category management into the produce arena, according to a study released by the Produce Marketing Association here."There is a lot of information available to retailers, but accessing it and processing it is key," said Bruce Knobeloch, director of produce for Schnuck Markets in St. Louis and chairman

NEWARK, Del. -- Just the facts, ma'am.

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