SUCCESSFUL MUSHROOM PROMOTION REVIVED

DUBLIN, Calif. -- In response to the success of last year's in-store campaign, the Mushroom Council, based here, will launch a revival this week of its "Fresh Mushrooms, What A Good Idea!" advertisements on shopping carts across the country.From now through June 18, more than 10,000 supermarkets will post images of mushroom-enhanced dishes on their shopping carts, along with suggestions and ideas

DUBLIN, Calif. -- In response to the success of last year's in-store campaign, the Mushroom Council, based here, will launch a revival this week of its "Fresh Mushrooms, What A Good Idea!" advertisements on shopping carts across the country.

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