TELEPHONE SALES GAINING FAVOR IN RETAIL COVERAGE

NEW YORK -- Telephone sales -- more often associated with marketing direct to consumers -- are gaining favor among leading brand marketers as a strategy for improving retail coverage.Telephone sales are seen by leading-edge suppliers as a cost-effective way to capture sales from smaller retail accounts that might otherwise slip through the cracks due to infrequent calls and the diversion of scarce

NEW YORK -- Telephone sales -- more often associated with marketing direct to consumers -- are gaining favor among leading brand marketers as a strategy for improving retail coverage.

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