TRYING LEADS TO BUYING

Offering consumers a tempting tidbit is a standard sales technique, and retailers continue to run extensive sampling programs in the Center Store.According to Joe Benites, managing director of Hispanic Force USA, a national promotions management company with offices in Westport, Conn., and Los Angeles, one of the most important components in any sampling event is cooperation throughout the entire

Offering consumers a tempting tidbit is a standard sales technique, and retailers continue to run extensive sampling programs in the Center Store.

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