UKROP'S SELLS TO THE HEALTH-CONSCIOUS

ST. LOUIS -- Nutrition has become a powerful marketing tool for Ukrop's Super Markets, the family-owned independent based in Richmond, Va.While all shoppers may not want to buy sugar-free desserts or chicken salad made without mayonnaise, there is a small but significant number who come to the store just because these items are available. And there are many more who want the option of buying them.That

ST. LOUIS -- Nutrition has become a powerful marketing tool for Ukrop's Super Markets, the family-owned independent based in Richmond, Va.

Register to view the full article