UNILEVER BESTFOODS: CO-CRM IS THE ANSWER

CHICAGO -- Co-CRM is one of the consumer packaged goods industry's biggest growth opportunities, according to Lisa Klauser, vice president, integrated marketing, Unilever Bestfoods North America.While Englewood Cliffs, N.J.-based UBF-NA partners with retailers for joint Customer Relationship Management programs, more members of the industry need to do the same, said Klauser.Since both parties have

CHICAGO -- Co-CRM is one of the consumer packaged goods industry's biggest growth opportunities, according to Lisa Klauser, vice president, integrated marketing, Unilever Bestfoods North America.

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