VARIETY PACK

Quality and a strong commitment from retailers can make all the difference in the success of private-label cookie and cracker lines, industry insiders told SN. For store-brand salty snacks, however, the playing field is a little different, dominated largely by the Frito-Lay brand, making price a much more powerful weapon in the competitive environment."With cookies and crackers, retailers are looking

Quality and a strong commitment from retailers can make all the difference in the success of private-label cookie and cracker lines, industry insiders told SN. For store-brand salty snacks, however, the playing field is a little different, dominated largely by the Frito-Lay brand, making price a much more powerful weapon in the competitive environment.

Register to view the full article