Vegetables

Vegetable sales have been reaping the benefits of health and wellness trends for the past several years, typically posting steady growth when the category is viewed in its entirety. Shoppers, however, sometimes switch from fresh produce to frozen or canned alternatives, and vice versa, depending on a variety of factors. Here, canned and bottled produce the primary produce category tracked by SymphonyIRI

Vegetable sales have been reaping the benefits of health and wellness trends for the past several years, typically posting steady growth when the category is viewed in its entirety. Shoppers, however, sometimes switch from fresh produce to frozen or canned alternatives, and vice versa, depending on a variety of factors.

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