VENDORS URGED TO PUSH PRIVATE-LABEL QUALITIES

TUCSON, Ariz. -- Manufacturers need to provide retailers with more information on the attributes of private label to convince them to feature private-label products more prominently in their ads, a retired retail corporate-brands executive told the Private Label Manufacturers Association's annual meeting and leadership conference here.According to Ron Carlson, who oversaw corporate brands at American

TUCSON, Ariz. -- Manufacturers need to provide retailers with more information on the attributes of private label to convince them to feature private-label products more prominently in their ads, a retired retail corporate-brands executive told the Private Label Manufacturers Association's annual meeting and leadership conference here.

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