Studios Give Videos Color Ad Treatmentudios launched a 16-week test here on Oct. 4 of a color newspaper insert to promote rental and sell-through releases."Video This Week" is being published by Buena Vista Home Entertainment, Burbank, Calif.; Columbia TriStar Home Video, Culver City, Calif.; New Line Home Video, Los Angeles; Twentieth Century Fox Home Entertainment, Beverly Hills, Calif.; Universal

Studios Give Videos Color Ad Treatment

Register to view the full article