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WEST COAST PIZZA LINE ANNOUNCES DEBUT

SAN FRANCISCO -- San Francisco Foods here has introduced a line of handmade stuffed pizzas that are available for sale in both the supermarket freezer case and the in-store deli department.The pizzas are made fresh each day from dough kneaded with honey and virgin olive oil for taste and consistency. The dough is then rolled, hand-stretched and stuffed with natural ingredients, including cheeses,

SAN FRANCISCO -- San Francisco Foods here has introduced a line of handmade stuffed pizzas that are available for sale in both the supermarket freezer case and the in-store deli department.

The pizzas are made fresh each day from dough kneaded with honey and virgin olive oil for taste and consistency. The dough is then rolled, hand-stretched and stuffed with natural ingredients, including cheeses, vegetables, meats, sauces and spices. The top layer of dough is applied and hand-pinched shut, and the pizzas are then baked, pan-baked and flash frozen.

The line is available in Five Cheese, Fiesta, Spicy Chicken, Western Chicken, Meat Combo, Pepperoni, Spinach Feta, Supreme and Mushroom Trio varieties. The pizzas have a suggested retail price of between $5.99 and $6.99, depending on the variety.

San Francisco Foods is planning a nationwide sampling program in supermarket deli departments to encourage trial tastings.

As reported in SN, upscale pizza continues to fuel category growth in the frozen pizza segment, and new innovations are added each year.