WHAT'S IN STORE?

I did a quick industry study for our recent Electronic Marketing Conference to find out the penetration of electronic marketing/frequent shopper (preferred customer, frequent buyer, card-based marketing, front-end electronic marketing, data base marketing, etc.) programs in supermarkets. Here are my numbers, followed by an explanation of what to watch for in the numbers.A total of 12% of all supermarkets

I did a quick industry study for our recent Electronic Marketing Conference to find out the penetration of electronic marketing/frequent shopper (preferred customer, frequent buyer, card-based marketing, front-end electronic marketing, data base marketing, etc.) programs in supermarkets. Here are my numbers, followed by an explanation of what to watch for in the numbers.

Register to view the full article

TAGS: Kroger