Lance Zimmerman was raised on a diversified crop and commercial cow-calf and backgrounding farm in northwest Kansas. After graduating from Kansas State University with a bachelor’s degree in agricultural communications and journalism, Lance worked for five years as a marketing manager for Certified Angus Beef LLC. He then earned a master’s degree in agricultural economics from K-State in December 2010. In January 2011, Lance joined CattleFax as an analyst. He was promoted to the protein research and analysis lead in July 2016. Lance’s primary responsibility is managing the CattleFax member database, as well as coordinating the organization’s fundamental research and analysis for the cattle and competing protein markets.