CHICAGO -- Quaker Oats Co.'s $1.7 billion cash offer for Snapple Beverage Corp. has touched off a wave of curiosity about the company's vision of a new type of beverage distribution system.Except for a lightly...
CHICAGO -- "Our customers have been asking for more than in the past," said Michael Halverson, director of marketing for candy manufacturer Sathers Inc.In a presentation at the Point- of-Purchase Advertising Institute...
SOLON, Ohio -- Nestle USA is shifting the direct-sales parts of its Stouffer's field organization to broker coverage, as part of a consolidation of sales functions between its business units, Nestle Frozen Food Co...
BROOKINGS, Ore. -- Warner Wellcome Consumer Healthcare, Miles Inc. and Schering-Plough Healthcare are among a handful of brand marketers now testing a new product introduction program that observers say may offer a...
Data base marketing, with its promise of an individualized and perfectly tailored message for each worthy consumer, has electrified the business mainstream and given the term "household name" a new meaning.With a...
SOMERS, N.Y. -- Pepsi-Cola Co.'s All Sport sports beverage has linked up with General Mills' Wheaties cereal for an on-pack coupon promotion that is just arriving in retail stores.The coupon, good for a free 32-ounce...
SAN ANTONIO -- Catch up with Lutz Issleib at one of his three offices at the corners of the country and he is likely to light up a cigar and singe a few industry buzzwords.Issleib is president of S&P Brewing Co....
NEW YORK -- For Georgia-Pacific, the changing structure of the $2.8 billion bathroom tissue category has made close working ties with the retail trade a competitive necessity."In what is basically a commodity industry...
WINDSOR, Conn. -- Results of a survey of consumer recall of co-op print promotions suggest that brand marketers should aim for customized local messages and guide retailers in how to express price offers in their...
HACKENSACK, N.J. -- Salov North America Corp., whose Filippo Berio brand is in a pitched battle for leadership in olive oil sales, gave its market share a boost through an account-specific promotion at Food Emporium...