James Tenser

WINDSOR, Conn. -- Advo here, a major distributor of retailer advertising circulars, is developing a direct mail vehicle which will deliver a cost-effective degree of targeting for branded product promotions.Dubbed...

CHICAGO -- In a first for Lever Bros., the company has completed two tie-in promotions linking its Snuggle brand fabric softener with store-brand bleach through on-pack coupons.The two, month-long promotions in March ...

CHICAGO -- The adoption of premium store brand programs at many of the nation's supermarket retailers may be leading the industry to a new, higher level of parity in which only true marketers will survive into the...

SAN FRANCISCO -- Del Monte Foods Co. here is testing an on-line, computerized system for deduction management it says will speed the process and permit its brokers to handle most it.The pilot with its largest broker...

LANDOVER, Md. -- Brand equity is no less a factor for prepaid telephone cards than it is for any other fast-moving consumer goods sold in retail stores.That message is now being carried to supermarket, convenience...

WILTON, Conn. -- Despite a high industry profile and a spate of kinder, gentler language, trade spending practices remain an area of contention between brand marketers and retailers.But shifts in the grocery industry...

MINNEAPOLIS -- Pillsbury Co. here has revealed part of its plan for the Pet Inc. brands it acquired last month.The company said last week that it has set up a separate business unit to manage the businesses.Based here...

ATLANTA -- Unless brand marketers can provide supermarkets with incentives to curb forward buying and diverting, efficient promotion is likely to remain an unrealized goal of Efficient Consumer Response.Efficient...