SHERMAN OAKS, Calif. -- When Sunkist Growers here teamed with Smith's Food & Drug Centers, Salt Lake City, to offer Los Angeles-area consumers a special price on oranges, it used mobile billboards to put the word out...
WINDSOR, Conn. -- Advo here, a major distributor of retailer advertising circulars, is developing a direct mail vehicle which will deliver a cost-effective degree of targeting for branded product promotions.Dubbed...