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Lisa A. Tibbitts

Lisa’s Recent activity

BORDEN, HERMAN'S PROMO TIES IN WITH NY MARATHON
Nov 14, 1994
COLUMBUS, Ohio -- Borden's North American Pasta Products group here is receiving about 80% all-commodity volume support in the New York metro area for a promotion between two of its brands and Herman's Sporting Goods...
DOLE'S 1ST MULTI-ITEM PROMO TIED TO 'THE SWAN PRINCESS'
Nov 14, 1994
WESTLAKE VILLAGE, Calif. -- Dole Food Co. here has engineered a multi-tiered promotion to coincide with the release this month of the animated feature film "The Swan Princess."The tie-in was crafted to encourage...
SURVEY FINDS ECR INVOLVEMENT IS UP
Nov 14, 1994
NEW YORK -- Leading food distributors have dramatically increased their involvement in Efficient Consumer Response in the last six months, according to a study by Meyers Research Center here.The survey also found...
SUPPLIERS GET DAILY DATA ON PATHMARK STORE SALES
Nov 14, 1994
NORTHFIELD, Ill. -- Brand marketers supplying Pathmark Stores, Woodbridge, N.J., can now access the retailer's daily sales data for their categories.Nielsen North America here and Efficient Market Services, Deerfield...
KRAFT, PILLSBURY TO USE THIRD-PARTY PALLETS
Nov 14, 1994
PARK RIDGE, N.J. -- Two of the country's biggest brand marketers have jumped into the third-party pallet pool. Kraft General Foods, Northfield, Ill., has agreed to make most of its retail food lines available to...
AMERICAN GREETINGS KEEPS KWANZAA CARD DRIVE COOL
Oct 31, 1994
CLEVELAND -- When developing a marketing strategy for its new line of Kwanzaa cards, American Greetings here decided that no publicity might be the best publicity of all.The company did not want to be perceived as...
MUZAK ADDS 300 STORES TO SUPERLINK NETWORK
Oct 31, 1994
RIDGEFIELD, Conn. -- Muzak In-Store Marketing Group here has added 300 more supermarkets to its two-year-old SuperLink in-store advertising and communications network.The latest signings -- all wholesaler store groups...
PERRIER TO FEATURE ARTWORK ON BOTTLES
Oct 31, 1994
GREENWICH, Conn. -- Bottles of Perrier sparkling mineral water on supermarket shelves starting this week will bear newly designed holiday labels created by up-and-coming artists.Two of the designs will be exclusive to...
BRANDS FOUND TO SELL WELL ON HOLIDAYS
Oct 17, 1994
DEERFIELD, Ill. -- National brands sell better during the holidays than private-label products, according to a survey conducted by Efficient Market Services here.Over Labor Day weekend this year, EMS found that...
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