NEW YORK -- The Nabisco Biscuit Co. has perfected a method for tracking in-store coupon performance using sequential numbering.The technique was described publicly here for the first time last week by Jerry DuLude...
LOMBARD, Ill. -- Metromail, a direct-mail company here, is offering its data base as a tool to help brand marketers and retailers design targeted promotions.The company, a division of R.R. Donnelley & Sons Co., has...
ROCHESTER, N.Y. -- Wegmans Food Markets is the first of the major supermarket chains to market a new video genre: Japanimation. Wegmans began offering feature-length videos of Japanese animation, notable for its adult...
NEW YORK -- Behind the well-hyped introduction of its Aleve pain reliever, Procter & Gamble waved the inducement of a $100 million marketing budget, a widely quoted figure that no doubt cleared the heads of...
SAN FRANCISCO -- Del Monte Foods is reducing case sizes of most of its canned vegetable and fruit products from 24-count to 12-count to help its retail customers maximize category efficiency."This is a spinoff of...
MINNEAPOLIS -- Pillsbury Bakeries & Foodservice here has created a promotion aimed at extending its brand equity into the in-store bakery.The company, a subsidiary of the food sector of the U.K.-based Grand...
