MINNEAPOLIS -- Pillsbury here has embarked on a licensing strategy aimed at expanding its Green Giant brand more widely in the fresh produce business.Last month the company said it had given a group of former...
MAPLE HEIGHTS, Ohio -- Finast here is aggressively rolling out and promoting an everyday-low-price strategy throughout its 39 Finast stores.The Power Price Deals program cuts the prices on some 1,000 to 1,500 grocery...
BENTONVILLE, Ark. -- Wal-Mart Stores here is forging ahead with its plan to open stores on mainland China later this year, according to Bobby Martin, president and chief executive officer of Wal-Mart's international...
DALLAS -- Kimberly-Clark here teamed with Abco Foods, Phoenix on an account-specific promotion that linked the retailer's Blue Ribbon store-brand meats and the manufacturer's full-line of paper and personal products...
EASTON, Pa. -- Five brand marketers have hopped onto the newest retail marketing vehicle to hit the streets -- bus murals.The cooperative-funded rolling ads are the brainchild of Laneco here, a subsidiary of Supervalu...
NEW YORK -- Andrew Jergens Co. here has eliminated off-invoice allowances on "non-key" stockkeeping units and rechanneled consumer and trade marketing monies into a flexible fund that is being used to orchestrate...
Melvin Scales, consumer promotion manager at Lifesavers Co., Winston-Salem, N.C., is a strong believer in product sampling."Sampling is probably the biggest opportunity for gaining trial," he says.In planning a...
NORWALK, Conn. -- James River Corp. here is rolling out a new in-store fixture it calls the Tabletop Shop for its Dixie brand of disposable tableware products."The paper aisle can be bleak and white. This adds a...
CHARLOTTE, N.C. -- Harris Teeter here attributed increases in operating profit and same-store sales for the first quarter ended Jan. 1 to improved performance in two problem markets.The company announced a 9% net...
LARGO, Fla. -- Val-Pak Direct Marketing Systems here is advertising nationally on cable television to boost consumer awareness of its packaged goods coupons redeemable at retail. The $3 million advertising campaign...
