Michael Sansolo

Research Director, Coca-Cola Retailing Research Council of North America

Countless studies and years of work with some of the world’s most innovative companies have given Michael Sansolo a unique and diverse view of the changing nature of trends impacting shoppers, employees, competition, economics, supply chains and management. A long-time senior vice president of the Food Marketing Institute and now a consultant, speaker and author, Sansolo has traveled the globe working with companies on adjusting to new market conditions.

Sansolo recently co-authored The Big Picture: Essential Business Lessons from the Movies, a book that identifies creative lessons in leadership, marketing and workplace dynamics gleaned from movies as varied as The Godfather and Young Frankenstein. Topics in the book include ethics, brand building, crisis management, outside-the-box thinking, diversity and more. He is also a contributing author to Shopper Marketing, a collaborative book produced by writers from around the world that examines the dynamics of shopper choices. Sansolo also writes a weekly column on wide-ranging business trends for MorningNewsBeat.com, a daily blog with nearly 28,000 readers.

Sansolo is a graduate of the State University of New York College at Cortland with a degree in political science, economics and journalism.

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