Magazines have two faces in category management at supermarkets.They haven't lit up their own performance scorecard yet. But they spur impulse sales through outpost displays in health care, cosmetics, meat, produce...
Wegmans does it.So do A&P and Marsh.Giant Food and Safeway do it too.They all draw on the power of magazine covers as consumer magnets, showcasing titles throughout the store to make shoppers think before walking past...