Sales increases in novelty candy show no signs of ebbing, but many supermarket retailers only recently have begun to catch the wave of this profitable trend.Novelty candy, also known as interactive candy for its play...
EAST HANOVER, N.J. -- Nabisco Biscuit Co. here wrapped up the first phase of its Cool School Bus promotion, calling it "extremely successful."The back-to-school promotion included placing large, colorful cardboard...