I did a quick industry study for our recent Electronic Marketing Conference to find out the penetration of electronic marketing/frequent shopper (preferred customer, frequent buyer, card-based marketing, front-end...
The Uniform Code Council just announced that the UCC/EAN-128 extended coupon code has finally, positively, absolutely, incredibly, amazingly been approved! For those of you who are not familiar with the ins and outs...
The results of an information technology survey of manufacturers surprised me. The study, commissioned by the Grocery Manufactures of American, clearly said, "Current IT [information technology] status is inadequate."...
With the development of Efficient Consumer Response, there's a lot more focus on electronic data interchange. To make sure everyone understands exactly what EDI means, here's a brief explanation. EDI is the electronic...
With all the talk about Efficient Consumer Response, and the committees, and the studies, and the press, you'd think more people would understand what ECR is! I was amazed, sitting in an ECR session at the Food...
What kind of year has it been so far? It's a good time to take stock, considering the Food Marketing Institute convention takes place in Chicago this week.Electronic marketing is increasing steadily. We're approaching...
I was surprised to see so few manufacturers at the recent Food Marketing Institute MarkeTechnics show in Tampa. Here we are in an industry with an ongoing shift of funds from mass marketing to in-store, and here's a...
In-store electronic marketing is really taking off. Here's the evidence:Catalina Marketing has installed its system in more than 7,500 stores.Thirty-three percent of retailers are now involved in preferred-customer...
The new Coca-Cola Research study on electronic marketing ("Measured Marketing," conducted by Brian Woolf) is oriented toward retailers and wholesalers, but was presented at the Food Marketing Institute Midwinter...
A recent page one story in Supermarket News ("Test of Coupon System Promises a evolution") talks about newly found answers to clearing coupons electronically.This story, prompted by Catalina's announcing it had...