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Jim Hertel

Managing Partner, Willard Bishop

Mr. Hertel takes great pride in developing innovative solutions that help clients increase and sustain performance. His strategic use of data and shopper analytics can be found in most client engagements as well as in Willard Bishop’s products and systems. Jim’s rich experience in food retailing and economics makes him a frequent contributor to thought leadership panels, associations and publications such as FMI, NGA, GMA, Time magazine, New York Times, Supermarket News and Consumer Goods Technology. Throughout his career Jim has developed insight-based growth strategies for companies including Anheuser-Busch, Campbell Soup Company, Kraft Foods, Unilever, Wal-Mart, Coca-Cola, Purina and more. Prior to joining Willard Bishop, Jim worked in brand management at Procter & Gamble and led the client service group at Spectra Marketing — the leading provider of targeted selling and marketing services. Jim earned his B.A. degree in economics from Duke University.

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Jim’s Recent activity

Changing channels: Traditional grocery gains ground
Changing channels: Traditional grocery gains ground
Jul 01, 2015
Channel migration is slowing as alternative channels mature. In 1988 the traditional grocery channel, led by traditional supermarket, still commanded the lion’s share of sales generated from grocery and consumable pr...
The power of disruptive product innovations
The power of disruptive product innovations
May 01, 2015
More than 2,000 new products will be introduced this year, and most will see their way into distribution through a retailer’s “one-in, one-out” mandate. The practice of de-listing one of the manufacturer’s SKUs in or...
Center store is not dying — it's evolving
Center store is not dying — it's evolving
Mar 30, 2015
Retailers, responding to competitive pressures, have used perimeter departments to enhance the shopping experience and to differentiate their banner in a crowded marketplace. While the perimeter was useful for brandi...