Selling turkeys via a prepaid phone-card promotion illustrates one of many promotional tactics supermarkets are employing to drive awareness and sales.The holiday promotion's central theme was buy a turkey and get a...
SCARBOROUGH, Maine -- Hannaford Bros. here rolled out its first prepaid phone card to all 150 stores in November.The rollout follows a six-month 30-store pilot effort that had a positive sales effect, said Mike St...