BOSTON -- An account-specific radio promotion for Cadbury Schweppes Canada Dry Ginger Ale combined an enter-to-win and listen-to-win sweepstakes with in-store displays in 10 Eastern markets. The 10-week promotion...
CHICAGO -- The Country Music Association, Nashville, Tenn., is offering brand marketers "star power." A Fourth of July CMA-themed freestanding-insert event includes television and print exposure, guest star...
NEW YORK -- Shaw's Supermarkets has a fresh idea. The East Bridgewater, Mass.-based retailer is distributing its own magazine. The publication strengthens the image of the store as a brand and also provides an account...
In the good old days of mass media, a 30-second commercial broadcast over the three major television networks in prime time could reach virtually the entire U.S. viewing public.In theory this could still happen in the...
OAK BROOK, Ill. -- The Ronald McDonald Children's Charities hopes to boost its 1996 themed freestanding-insert promotion by involving the retail trades more in its multimedia campaign. Plans call for a drop of 56...
At dawn every Monday, a panel truck loaded with bundles of magazines stops in front of a Sloan's supermarket in New York City's Upper East Side. Two men jump out and enter the store. They quickly snatch up last week's...
NEW YORK -- Working Mother magazine, published by Lang Communications here, has announced a partnership with Peapod, the on-line grocery shopping and delivery service that fills orders through local supermarkets...
MINNEAPOLIS -- Progresso Foods, now part of Pillsbury Co. here, turned to account-specific 30:30 radio spots to promote its 100% white meat chicken soup in the New York metropolitan market.The program that took place...
SEATTLE -- Selling fresh seafood in supermarkets has always been a challenge. For a while, that was also the case for Simply Seafood magazine, sold right at seafood counters.After a few tough years, however...
DETROIT -- Stroh Brewery's Old Milwaukee beer teams up with Field & Stream magazine this month for an autumn promotion that celebrates the wonders of the great outdoors. Outdoor enthusiasts will be drawn to Old...