GLENVIEW, Ill. -- Kraft Foods is winding down its second-annual "Family Favorites-Free Video Offer" program in more than 6,000 supermarkets. Participating retailers include Kroger Co., Safeway, Winn-Dixie Stores...
EMMAUS, Pa. -- Prevention Magazine, published by Rodale Press here, has brought together DowBrands Ziploc Vegetable Bags and the Produce for Better Health Foundation for a 5 a Day for Better Health Program promotion...
SAN DIEGO -- Bumble Bee Seafoods here and Warner Bros. Pictures have developed a unique in-school and in-store program to tie in with the July release of "Free Willy II" and to help Keiko, the whale from the first ...
Hearst Publications recently completed a sweepstakes promotion for ConAgra's Healthy Choice products that resulted in features and displays in a total of 1,600 supermarkets.Called the Healthy Choice Drive for the...
NEW YORK -- Woman's Day Magazine and Nestle Refrigerated Cookie Dough are co-sponsoring a "Kids Save the Animals" contest with in-store signs and end-of-aisle displays in supermarkets nationwide.The program includes...
LAKELAND, Fla. -- When the Florida Department of Citrus here wanted to increase consumption of citrus products, it turned to the test kitchen of Better Homes and Gardens for recipe ideas. The Citrus Department was...
BIRMINGHAM, Ala. -- Reynolds Metals, Rubber Maid, Louis Kemp and Andrew Jergens are some of the brand marketers already signed up for the next "Ask Cooking Light Mobile Magazine Tour," scheduled to depart May 15 to...
Kellogg USA and Nintendo of America are conducting a multilayered advertising and promotional campaign featuring the Donkey Kong Country video game and nine different brands of Kellogg cereal.The promotion features...
NEW YORK -- The Healthy Choice brands of frozen foods and cold cuts were featured in 1,600 supermarkets this month in a golf-themed promotion created by Hearst Corporate Marketing & Sales.The Healthy Choice "Drive for...
SEATTLE -- Muzak here, known for background music and a few words from its sponsors in retail outlets, began a 60-day test Feb. 1 for Satellite Addressable LED signs and video displays in three different types of...