MCLEAN, Va. -- The National Confectioners Association here will develop a candy marketing program to aid retailers. The program is tentatively titled: "Confectionery and Successful Category Management."The association...
NEW BRUNSWICK, N.J. -- Brand marketers need to be judicious about ingredient claims.That's the advice of Ralph Shapiro, president of Nutrition International, a consulting firm. He spoke about the effect of the...
The sweet taste of candy sales has been turning a bit sour for supermarkets as deep-discounting mass merchants savor more and more of the grocers' traditional confectionery business.Supermarket chains are hurting...
The space age is dawning for the baby aisle. As more and more supermarket chains and independents try to integrate computerized, scan data space management programs into the center store, they're running into a...
CAMBRIDGE, Mass. -- Child safety awareness has come a long way from the days when little yellow "Baby On Board" signs were being stuck onto the back windows of cars all over America.The market for items related to...
The private-label industry is in the midst of its first National Store Brands Awareness Month, with a relatively small number of initial retail participants but a potentially promising future.The promotion is aimed at...
CORUM, N.Y. -- At the grand opening of its newest unit here, retailer Wise Buys constructed the world's largest cereal display ever, using 100,800 10-ounce boxes, or 4,200 cases, of General Mills Cheerios.The display...
"I love the java jive," wrote Milton Drake in the popular 1940 song called "Java Jive." Some five decades later, the country is humming his tune again to the beat of $1.5 billion in specialty coffee sales.That figure...
To a layman, the frozen waffle appears to be flimsy piece of breakfast fare. But to supermarkets, the waffle is remarkably sturdy.That's because frozen waffles are not only holding up the breakfast category; in many...
The Produce for Better Health Foundation's 5-a-Day program is filtering into the frozen departments at a small number of supermarket chains.In one early example, static cling signs produced for Pictsweet Frozen Foods...
