The traditional in-and-out shippers of Christmas videos will face tougher competition for space this holiday season. Crowding the field in the fourth quarter are a wealth of titles with child-appeal. Kid-friendly...
In-pack and on-pack promotions spur sales by promising consumers instant gratification right at the store shelf.But brand marketers know from experience that even simple-looking creative promotions require advance...
DES PLAINES, Ill. -- Customers tapping into Jewel Food Stores' computerized home-shopping program are more loyal and ring up higher average transactions than other shoppers, including those enrolled in the chain's...
CHICAGO -- The organizers of two international trade fairs have explained plans to cooperate in a single trade fair for international food technology, which will have its premiere at the exhibition center in Cologne...
DES PLAINES, Ill. -- Two major brand marketers followed the old adage, "Know your customer," in their new-product strategies earlier this year. Campbell Sales Co. targeted upscale consumers with a superpremium...
Boxed and gift video sets can be profitable holiday merchandise for supermarkets that offer the right collections and price points.Having a successful boxed set video program often hinges on whether the product is a...
CHICAGO -- Radio is offering brand marketers more unique value-added opportunities than ever before. By garnering the support of an on-air radio personality or taking part in events hosted by the radio station, brand...
Displayed among many competitors on a vast gondola, a product is just another SKU. But merchandise it with its flankers and flavors in a well-designed point-of-purchase display, and you have the makings of a megabrand...
CHICAGO -- Data-base marketing can be effective in low-margin packaged goods categories if the company sets the right parameters."Strict financial control is important. In building a relationship with the consumer...
PHILADELPHIA -- The Food Marketing Institute, Washington, will urge supermarket executives attending FMI's General Merchandise/Health and Beauty Care Trade Show, being held here this week, to rededicate themselves to...