CHICAGO -- Once you develop an ongoing relationship and dialogue with consumers via data base marketing, you have to sustain it or you will lose the benefits initially gained. This was the lesson learned by R.J...
DES PLAINES, Ill. -- Continuous replenishment program activities are paying off for Dominick's Finer Foods, Northlake, Ill., which documented increased product turns, improved store service levels and reduced...
Computer-based training systems for store-level staff are already delivering on their promise to slash costs for large chains with many employees and high rates of turnover.But now even smaller retailers are...
For a certain brand marketer of frozen entrees, it used to be that no matter how the company loaded the cases at the beginning of a promotion week, retail stores would be out of stock on its best sellers before the...
CHICAGO -- Supermarket operators are slowly warming up to the idea of merchandising seasonal lines of candy more aggressively, on par with other trade classes, said Bill Ellis, chairman and owner of Farley Candy Co...
Energy costs of heating, ventilation and air conditioning systems may pale in comparison to dollars spent on refrigeration, the in-store "energy hog," but efforts to maximize efficiency are no less aggressive.Although...
In-store promotion is expected to accelerate this year as more brand marketers recognize the value of communicating with consumers at the point of purchase and allocate more dollars to that strategy.Some brand...
Retailers are hoping to ride the wave of deli sales from the holiday season straight through Super Bowl Sunday.Many deli executives interviewed by SN about plans for the big game said they will feature a full range of...
CHICAGO -- Combining a strong brand with account-specific promotion is a formula that NutraSweet believes will equal success. The company here is patterning its formula after a business plan developed jointly with a...
CHICAGO -- The key to frequency marketing programs is organizing the business around the customers and letting them take part in making decisions."Use data to listen to your customers," said Rob Jackson, vice...