Something old is becoming one of the hottest strategies in selling branded goods.Sampling has been around ever since Eve tried to foist that apple on Adam. But lately, through technology and a collection of approaches...
LINCOLN, Neb. -- B&R Stores here recently promoted the video release of "The Lord of the Rings: The Fellowship of the Ring" with magical fanfare in one of its Russ's Market units, also here. The in-store event...