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PurpleWheatBread-911332890.jpg Kwun Kau Tam/iStock/Thinkstock
Purple wheat bread is selling like hotcakes at some retailers.

Baked goods beyond white flour

Purple wheat, sprouted grain and other alternative flours are adding new flavors and textures to baked goods

One of the best-selling bakery items at an H-E-B Central Market store is its purple wheat bread. The popular loaf has a purple hue from the presence of antioxidant-rich anthocyanins, a plant pigment also found in blueberries and other plant foods.

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