Flax seed bread, oatmeal/dark chocolate cookies and whole-grain food bars are among the better-for-you treats in the bakery case.
Beyond white flour
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Animal lovers are taking their passion to the bakery case and ordering cakes in the form of their best friends — even imaginary ones.
Dessert lovers no longer need to take the whole cake — single slices are selling fast.
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A growing number of retailers are baking sourdough for consumers seeking out more natural, preservative-free breads.
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Supermarket bakeries are profiting from the comfort of pie, in small servings.