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For Three Kings Day, which falls on Jan. 6, Food City sells the customary Rosca de Reyes or King’s Ring, a sweet bread shaped like a wreath.

Building a bakery business for the holidays

In-store bakeries offer a variety of seasonal and holiday treats that go beyond the traditional Christmas favorites

Customers aren’t looking for cupcakes with techno-colored frosting or generic birthday cakes. When in-store bakery shoppers splurge, they want a sophisticated product with limited artificial ingredients, and preferably one with a story to tell. If a bakery can deliver the goods over the holidays when shoppers are more likely to take a chance on the in-store bakery, bakeries can win a regular client in the process.

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Contact: Desiree Torres Desiree.Torres@penton.com

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