Skip navigation

Looking forward to this year's United Fresh Show

I just arrived in Las Vegas on Tuesday for the United Fresh Produce Association’s 2010 trade show and expo. They’ve got a really great program coming up this week. Today featured golf and bowling tournaments, a speech by former Florida Governor Jeb Bush, and a welcome reception for new members.

Tomorrow will open with a general session that will include a message from Incoming United Chairman of the Board, Steffanie Smith of River Point Farms, a presentation from two New York City School Officials regarding their efforts to increase fresh produce consumption in city schools, and a presentation from Michael Taylor, deputy commissioner of the U.S. Food and Drug Administration on "The Future of Food Safety Legislation and Produce Regulation."

The show floor will feature demo centers where attendees can check out the latest in food safety and traceability technology, as well as four new Market Segment Learning Centers. At these learning centers, short presentations will be given throughout the day, tailored specifically to four separate market segments within the produce industry: retail and foodservice operators, grower-shippers, fresh cut processors, and wholesale-distributors. Thursday will also include four separate “super-session” seminars, each customized for one of these groups.

As always, it looks like it will be an informative show, so be sure to check back with Total Access during the next few days to see our live reports from United Fresh 2010!