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The Other Side of the Desk

For the first 20 plus years of my career, I sat on the “buy side” of the desk. This was where I was able to take the skills I had honed over the years to create or simply approve items that I believed would sell. Some of the proposals were slightly risky due to a unique aspect, like the product name or packaging — or perhaps an ingredient or two. But for the most part these were potential mainstream items that I believed had legs.

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